# EmmaV

### About Emma Valentiner

Emma Valentiner is a marketing copywriter with 17 years experience working with enterprise and startup companies across SaaS, e-commerce, healthcare and finance. As Director of Strategic Content, Emma works with CanIRank clients to create engaging, results-driven web copy that increases organic traffic, brand awareness and revenue. She currently resides in Texas.

## On-Page Optimization Strategies That Still Work In 2021

2021-04-13T14:46:40-07:00By [Emma Valentiner](/content/blog/author/emmav/index.html)|Categories: [Improve Your Rankings](/content/blog/category/improve-your-rankings/index.html) |

"My content is pretty good, so why isn't it ranking?"  Any SEO worth their salt has fielded this question from a client.  And truthfully, it can be a hard one to answer concisely. There are lots of reasons that a website doesn't rank.  But the quality of your content absolutely shouldn't be one of them.  [...]

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